Aukera launches ‘My Choice My Voice’ initiative with Taapsee Pannu, Sania Mirza

Aukera, a leading lab grown diamond jewellery brand has launched an initiative titled ‘My Choice My Voice’ with actor Taapsee Pannu and tennis player Sania Mirza.

The initiative will kick-off with a national movement backed by multiple media platforms, including print, digital, radio, in-store and outdoor promotional materials.

Additionally, the duo will be seen endorsing the brand through exclusive appearances, digital engagements, and curated storytelling.

Commenting on the initiative, Lisa Mukhedkar, co-founder CEO of Aukera in a statement said, “Taapsee and Sania have both had a significant impact on the public, thanks to their unwavering confidence and fierce determination to express themselves through unconventional choices. My Choice My Voice initiative with both these gifted women is designed to connect with the contemporary Indian woman and tell them that no matter what, Aukera will always stand tall to celebrate and cheer for every choice they make.”

Taapsee Pannu added, “For me, making a choice is about staying true to myself. In an industry where you are constantly judged and told what to do, choosing to follow my instincts has defined who I am today.”

My Choice My Voice will be an annual event of the brand aimed at celebrating the spirit of womanhood.