Asics India launched its latest footwear collection ‘Gel Quantum 360 VIII’ from its sportstyle category with actor Shraddha Kapoor at in event in Lucknow.
The event held at the Asics store in Phoenix Palassio, Lucknow saw participation by fashion enthusiasts from across the city.
Asics sees huge growth potential in Uttar Pradesh and expects events like these to boost sales going forward.
Commenting on the event, Rajat Khurana, managing director at Asics India in a statement said, “We are delighted to be in the capital city of Uttar Pradesh, Lucknow with our brand ambassador Shraddha Kapoor. Witnessing the city steadily emerging as a strong sports hub, with rising number of sports facilities coming up in the city to support the rising athletes participating in both national and international sports tournament, brings it on the radar for us as an important market, even from a sales standpoint.”
Shraddha Kapoor added, “The warmth and energy of this city are truly special. This event gave me an incredible chance to engage with my fans and I look forward to spreading the message to adapt an active lifestyle and making every step count with Asics.”
Asics is a leading designer and manufacturer of running shoes, as well as athletic and sportstyle-inspired footwear, apparel, and accessories. It currently has 106 stores across India.
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