Arrow expands wedding wear offering with ‘The Blazer Fest’ (#1684295)

Men’s apparel brand Arrow has expanded its wedding wardrobe offering by launching new product line ‘The Blazer Fest,’ designed to present a more comfort driven take on formal wear by shifting the focus from full suits to blazers.

“We believe the wedding season is a time to celebrate not only love but also style and individuality,” said Arrow’s CEO Anand Aiyer in a press release. “With The Blazer Fest, we’re offering a collection that merges modern aesthetics with unmatched comfort. Our blazers are designed for men who want to stand out with confidence while staying comfortable. Whether you’re a wedding guest or the best man, our collection is about redefining elegance for today’s dynamic celebrations. This season, let’s set the wedding season ‘Ablaze with Arrow.’”
 
The collection is made from lightweight fabrics with stretchable linings to support movement. The blazers are given more structure with tailored shoulder padding and knit and Club Line blazers offer more fluid options for wedding parties. The Blazer Fest has a colour palette of deep navy, wine, olive, and light pink and textiles include Tweed Windowpane, Tweed Herringbone, and lightweight seersucker fabrics.
 
Arrow was originally established in 1851 and debuted in the Indian market in 1993. Today, the label counts over 200 exclusive brand outlets in India and also has a retail presence in more than 1,000 multi-brand stores in 109 cities across the country. Focusing on the professional wardrobe, Arrow aims to cater to the evolving needs of the modern Indian professional wardrobe.