Apparel Group opens Victoria’s Secret store in Hyderabad

Apparel Group has expanded the retail footprint of Victoria’s Secret in the Indian market with the launch of a beauty store in the southern city of Hyderabad.

The store located at the Nexus Mall is the 11th Victoria’s Secret store in India offering an extensive collection of fine fragrances as well as popular body mists, lotions, and personal care products. It also features a selection of beauty accessories.

Commenting on the store launch, Tushar Ved, president of Apparel Group India in a statement said, “The opening of our second store in Hyderabad highlights the growing demand for Victoria’s Secret products in India. This new location is particularly special to us as it enables us to engage with the local community and provide them access to premium beauty products in an exceptional shopping environment.”

“This opening also underscores Apparel Group’s commitment to expanding its presence in India while bringing renowned global brands closer to local customers,” he added.

Apparel Group India portfolio of brands include leading names in fashion, footwear, and lifestyle such as Victoria’s Secret, Victoria’s Secret Pink, Charles & Keith, Crocs, Aldo among many others.