Anthi announces it has launched “India’s first Anti-Thinning Hair Care Serum”

Hair care brand Anthi has announced it has launched “India’s first Anti-Thinning Hair Care Serum.” The label is expanding its natural product offering with an online first approach.

“Inspired by the wisdom of botanicals the brand has formulated an advanced hair serum that not only focuses on reducing hair thinning but is also potent enough to stimulate melanin production and help reduce hair greying,” announced the brand in a press release. “It is a lightweight, non-sticky and non-greasy hair serum, infused with the goodness of 18 potent plant extracts, pure essential oils, and clinically proven ingredients that help with thinning and greying hair.”
 
The serum has launched on Anthi’s direct to customer e-commerce store and on Amazon India, priced at Rs 999. With ingredients including Biotin, rosemary, amla, and Bhringraj, the serum is designed to thicken the hair, increase hair density, stimulate hair growth, and stimulate melanin production.
 
“The brand is proud to be India’s first anti-thinning hair care brand, harnessing the incredible power of plants to unlock the secrets of thicker, denser, and voluminous hair,” announced the brand. “Step into the world of Anthi and experience, expertly formulated shampoos, conditioners, masks, sprays, serums, and hair oils, and bid farewell to thinning hair!”
 
Anthi was founded in 2017 and is based in Kolkata, according to business intelligence platform Tracxn. The brand’s products all focus on combating hair thinning and include shampoos and hair sprays.