Anaar teams up with Anaita Shroff Adajania for collection launch (#1681434)

Footwear brand Anaar has teamed up with Bollywood celebrity stylist Anaita Shroff Adajania to launch a collaborative collection titled ‘Anaita x Anaar.’ Launched in time for the winter festive season, the collection presents an array of glittering women’s shoes.

“Working with Anaar to bring forth this collection was exciting,” said Anaita Shroff Adajania in a press release. “This collection is not for the faint-hearted. It’s about being bold and making a style statement. It celebrates the radiant side of embellishment- oversized diamantes, astral-inspired embroidery, and a touch of playful sophistication. My favourite is the Starlit Collection, where stars and planets shimmer against a deep navy canvas, adorned with silver, and gold beads, and delicate pearls. It tells a story of wonder and joy, reminding us that we are our own brightest stars! With Anaar’s stunning craftsmanship and my love for unapologetic glamour, this collection is all about stepping out, standing tall, and owning every moment.”
 
The collection focuses on the idea of personality-driven fashion and reimagines Anaar’s signature platform sneakers in bright hues with opulent adornments. Other notable styles in the line include heeled boots and lace up sneaker sandals, designed to be worn with occasion wear to offer comfort and glamour.

“Aside from being one of Anaita’s biggest fans, her work has defined style through decades and has been transformational,” said Anaar Footwear’s founder Tanushri Biyani. “Through her work, our homegrown talents have become global style icons and at a deeper level, her work defies all stereotypes, something which was the starting point for us also when we first launched Anaar. Anaar is all about having 100% fun in the moment and Anaita is all about unapologetic self-expression and being audacious through style, so the collaboration between Anaar and Anaita has been lovely. It’s been amazing working with her through this entire collection. Each piece in the Anaar x Anaita collection is designed to inspire confidence and celebrate individuality- it’s all about making bold choices and expressing your unique style.”