AmorePacific partners with Nykaa for exclusive 79th anniversary promotions

Global beauty and wellness brand AmorePacific is celebrating its 79th anniversary and has partnered with Indian multi-brand beauty retailer Nykaa to launch a range of exclusive promotions to further engage with shoppers in the country.

“As AmorePacific celebrates the 79th anniversary in India, we reflect on our journey with gratitude,” said Amore Pacific India’s country head Paul Lee in a press release. “We’ve been blessed to have customers who’ve become family. Our mission to bring Korean beauty excellence to India has been a success. We’ve innovated, adapted, and grown together. AmorePacific success is a testament to India’s love for K beauty and self-care. We promise to continue delivering best-in-class products and experiences.”
 
AmorePacific retails the Korean skincare brands Innisfree, Laneige, Sulwhasoo, and Etude, which are all available on Nykaa’s multi-brand e-commerce store and in select brick-and-mortar outlets in the country. For its anniversary celebrations on Nykaa, AmorePacific launched ‘buy two get one free’ deals on products by the four brands. The business is also offering a limited time deal of 50% off on select products from September 20 to 22.
 
AmorePacific was founded in 1932 and officially established in 1945. Based in Yongsan-gu Seoul in South Korea, AmorePacific Corporation takes inspiration from its Asian heritage to create beauty solutions rooted in health, according to the business.