Aminu plans to expand its network by 100 new offline sales points

Skincare brand Aminu plans to expand its offline retail network and open in 100 new sales points by the end of the 2025 financial year. Aiming to bring its multi-use products to new customer demographics, the brand also plans to increase its revenue and expand its product offering.

“We believe in creating skincare without compromise that shows real results for real concerns. The key principle at the core of everything we do is ‘beauty in balance’,” said Animu’s co-founder Prachi Bhandari, India Retailing reported. Aminu has a revenue target of $2 million for the end of the 2025 financial year which it is eyeing with a positive operating cash flow.
 
The business works with business enablers including Bluedart, Delhivery, Meta, Google, Shopify, Razorpay, and BIK as part of its direct to customer e-commerce operations. Aminu’s e-commerce store offers international shipping and has a segment for ‘Ritual Sets,’ designed to offer curated product selections for specific skincare concerns. Keen to expand its offering, Aminu will launch two new products and sets by the end of the current financial year.
 
Aman Mohunta, Prachi Bhandari, and Sanjay Doshi launched Aminu Wellness Private Limited as a direct to customer business in 2019. The bootstrapped business’ products are designed to offer holistic and multi-functional beauty solutions and its best selling products include its Radiance Face Oil, Bio Retinol Cream, Vitamin C Body Oil, and Copper Peptide Serum among others.