On July 25, Amazon India will launch its flagship sale event ‘The Beauty Sale’ to offer discounts on over 250 Indian and international brands. For its fourth edition of the online event, Amazon India has partnered with L’Oréal Paris which presents the sale in association with L’Oréal Professional and Love Beauty and Planet.
The online sale event runs until July 29 and features over 8,000 deals with up to 60% off branded products, Amazon India announced in a press release. As part of its promotions for Amazon Prime in India, the business is offering its Prime customers an additional 10% off their sale purchases through coupons.
“At Amazon Beauty, we are committed to offering an enhanced online beauty shopping experience to our customers by providing them with a curated selection of top beauty brands, fast delivery, and personalised recommendations,” said Amazon India’s director of beauty, personal care, and luxury beauty Zeba Khan in a press release. “We are very excited for the fourth edition of ‘The Beauty Sale’ as it brings a suite of top brands, trending skincare ingredients, new product launches, along with our recently launched initiatives at Amazon Beauty – The Derma Store, Global Beauty Store and SkinCare Advisor tool. With this and much more, there is something for every beauty enthusiast.”
Along with its sale partner brands, labels which feature in the sale event include Maybelline, Lakme, Sugar Cosmetics, Colorbar, Innisfree, CeraVe, Forest Essentials, Kama Ayurveda, and O3+ among others. Featured product categories will include makeup, skincare, haircare, premium beauty, gift sets, and derma products.
The Beauty Sale will also promote Amazon India’s three new beauty initiatives: Derma Store, Global Beauty Store, and SkinCare Advisor, which offers tailored skincare solutions with virtual try on options. By leveraging artificial intelligence and machine learning, Amazon India aims to increase online consumer trust and elevate its shopping experience.
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