Alia Bhatt to debut Paris Fashion Week as global brand ambassador for L’Oréal Paris

Indian actor Alia Bhatt is all set to make her debut as the global brand ambassador for L’Oréal Paris at Paris Fashion Week 2024. The actor will walk the runway at the Le Défilé L’Oréal Paris on September 24 at the Place de l’Opéra.

With the runway theme, ‘Walk Your Worth’, Alia Bhatt will be wearing the ‘Worth It’ lipstick shade from L’Oréal Paris’ matte resistance lipstick collection.

Commenting on her debut, Alia Bhatt in a statement said, “Firsts are always special, and I am deeply honoured to walk for Le Défilé with L’Oréal Paris at Paris Fashion Week. Being among such inspiring, powerful and confident women is such a moment of pride for me and I can’t wait to join them at this platform that celebrates sisterhood and empowerment.”

Dario Zizzi, general manager at L’Oréal Paris added, “We are thrilled to have Alia Bhatt make her Paris Fashion Week debut as a global brand ambassador for L’Oréal Paris. Our goal at L’Oréal Paris is not just to create accessible beauty but also to foster a space where every woman feels celebrated and seen.”

Myntra Beauty will serve as the official beauty partner for Le Défilé L’Oréal Paris and offer beauty looks straight from the runway to its customers in India.