Aditya Birla’s Aurelia and W join forces with Swopstore to boost retail presence

Aditya Birla clothing brands Aurelia and W have joined forces with customer acquisition platform Swopstore. The partnership is designed to boost W and Aurelia’s retail presence and enable shoppers in India to to access exclusive brand offers.

“We’re excited to work with Aurelia and W, two of the most trusted names in fashion,” said Swopstore’s co-founder and CEO Ayush Gupta, Indian Retailer Bureau reported. “Our platform is all about creating meaningful connections between consumers and brands, and this collaboration allows us to bring more value and convenience to our users. We believe that with Swopstore, shopping is no longer just about purchasing products– it’s about discovering the right products in the most engaging and rewarding way.”
 
Swopstore counts more than 200 labels on its platform ranging from personal care brand Bombay Shaving Company to accessories brand Mokobara and apparel brand Snitch. The business focuses on consumer engagement and the idea of brand discovery by making it easy for online shoppers to find new brands.
 
Aurelia specialises in women’s ethnic wear and W retails a selection of women’s apparel and accessories. Both Aditya Birla Group labels retail from direct to customer e-commerce stores and outlets across the country.