The Aditya Birla Group has partnered with sales improvement business Channelplay to boost its visual merchandising in order to increase its domestic market share.
“We are thrilled to partner with Aditya Birla on this strategic initiative,” said Channelpay Limited’s vice president Yasir Hussain, India Retailing reported. “Our expertise in retail solutions will allow us to develop and implement a program that effectively increases brand awareness, strengthens market share, and ultimately drives sales growth for Aditya Birla’s new products.”
Aditya Birla White manufacturers and exports products including white cement, wall primer, wall care putty, and textura among others. The business will work with Channelpay to increase the market share for its Primer and Seep Guard products by boosting visibility and enhancing brand awareness across India, India Retailing reported.
The partnership will also launch a pilot channel loyalty program and promoter activation plan for 50 retail locations. The plan is to bolster Aditya Birla’s share of in-store shelf space.
Aditya Birla Group includes the business Aditya Fashion and Retail Limited and one of India’s textile giants. At the end of June, the business announced that it plans to invest $50 million in its research and development and manufacturing facility in Texas, US, Business Standard reported. Aditya Birla Group also runs operations in Thailand and Europe, as well as its native India.
Copyright © 2024 FashionNetwork.com All rights reserved.
