Adidas signs Rishabh Pant as brand ambassador

Sportswear brand Adidas has signed Indian cricketer Rishabh Pant as its brand ambassador in a multiyear partnership.

With this association, Pant joins the brand’s roster of athletes in India that include Rohit Sharma, Kuldeep Yadav, Nikhat Zareen, Sumit Anil, Manika Batra among others.

Adidas expects the popularity of the cricketer with fans across generations to further strengthen its presence in the Indian market.

Commenting on the association, Rishabh Pant in a statement said, “I am excited to be partnering with Adidas, a brand I truly admire. I believe we have a shared vision of inspiring athletes and people at large, to trust themselves and never give up while marching towards the goal. I’m looking forward to this journey with Adidas, empowering the next generation of athletes and making a meaningful impact in the world of sports.”

Neelendra Singh, general manager, Adidas India added, “Rishabh’s fearless spirit, determination, and unwavering commitment to the game make him a true embodiment of what Adidas stands for. We are excited to welcome him back to the adidas family and support his continued success.”

Adidas India currently has over 400 stores across the country. In addition to retail stores, the brand also sells through its website and other e-commerce platforms.