Wellness and skincare label Sereko has focused on expanding its retail footprint in the 2025 financial year to build on growth which began in 2023. The business plans to widen its product selection and its market reach moving into the 2026 fiscal year.
To expand its market reach, Sereko has partnered with business enablers such as Shiprocket for logistics, Shopify for e-commerce, and Gokwik for checkout optimisation, India Retailing reported. The business also works with Amazon’s business advisory and IXD services to enhance its marketplace performance.
The 2024 financial year saw Sereko report sales of Rs 2.7 crore. Keen to continue its growth trajectory in the wellness and skincare sector, Sereko plans to take the concepts of innovation and holistic well-being and launch more related product categories to reach more consumers.
The brand has also focused on connecting with new customer demographics in person for growth. In February, Sereko took part in multi-city storytelling festival Spoken Fest, the brand announced on Facebook. Sereko showcased its products to festival goers with its own branded stall.
Entrepreneur and former lawyer practising at the Delhi High Court and Supreme Court Malvika Jain launched Sereko in 2024 and the business is bootstrapped to date. The brand bases its products in the idea of ‘psychodermatology’ which is a field that examines the impact of stress and anxiety on the skin.
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