Victoria’s Secret expands India presence with store in Bengaluru

Apparel Group, a multi-brand retailer has expanded the retail presence for its brand Victoria’s Secret in the Indian market with the launch of a new store in Bengaluru.

The store located at Nexus Koramangala Mall is the 12th Victoria’s Secret store in India. It will offer the brand’s signature fragrances, body care products, and exclusive gift sets.

Commenting on the expansion, Tushar Ved, president of Apparel Group India in a statement said, “With every new store, our goal is to deliver a premium and immersive experience that connects with the local community while providing access to our iconic brands. We are delighted to expand into the vibrant city of Bengaluru and look forward to welcoming customers into this luxurious space.”

Abhishek Bajpai, CEO of Apparel Group India added, “Bengaluru is a key market for us, representing one of India’s fastest growing and most dynamic cities. By strategically expanding in South India, we are strengthening our connection with customers and bringing Victoria’s Secret’s world-class offerings closer to them.”

Victoria’s Secret has been on an expansion spree with focus on South India. It had recently opened a store in Hyderabad.