Campus Activewear launches mixed reality print ad with actor Vicky Kaushal (#1686786)

Campus Activewear, a leading sports and athleisure brand has launched its first-ever mixed reality print advertisement as part of the ‘Move your way’ campaign with actor Vicky Kaushal.

With this new campaign, the brand aims to bridge the gap between traditional advertising and modern technology to enhance its engagement with new age consumers.

The ad has been launched across eight major cities that include Delhi, Bangalore, Mumbai, Kolkata, Chennai, Hyderabad, Ahmedabad, and Pune.

Through the ad, the brand invites readers to scan a QR code for an interactive experience with its brand ambassador Vicky Kaushal and provide a direct link to the Campus Shoes website for shopping.

Commenting on the ad launch, Prerna Aggarwal, chief innovation officer at Campus Activewear in a statement said, “Our first-ever mixed reality print ad reflects Campus Shoes’ commitment to embracing technology to enhance consumer experiences. By integrating mixed reality with traditional print, we are creating immersive and meaningful interactions for consumers who are truly phygital, tech-driven, and looking to explore footwear that helps define their unique, authentic selves.”

Campus Activewear retails its products through its e-commerce website, multi-branded stores, exclusive brand outlets, and various e-commerce platforms.