Inner wear brand Erobold holds trekking event (#1685724)

Men’s inner wear brand Erobold held an exclusive trekking event to build brand community and showcase its products in an outdoor, dynamic setting. The event also debuted the brand’s latest product, the ‘Chest Harness.’

“We wanted to take Erobold beyond the conventional and make it a part of a more adventurous and fun narrative,” said Erobold’s founder Sanket Shingare about the event in a press release. “This trek reflects how our products are designed not just for everyday wear, but to add an extra layer of confidence and comfort, no matter where you go or what you do.”
 
Erobold’s Chest Harness is designed as a “bold” addition to its inner wear offering, according to the label. The trekking event also showcased Erobold’s signature products, including its boxer briefs and regular briefs, in a new setting, highlighting their use for an active lifestyle.
 
Sanket Shingare launched Erobold in Mumbai in 2023 as a luxury men’s intimate wear label. The brand’s aim is to help men to express themselves and to feel comfortable in their skin, according to Erobold.
 
Using numerous sustainable materials, Erobold retails from its direct to customer e-commerce store, which ships both across India and internationally. The label also engages with its customers through its members only ‘Sinisters Society,’ which includes events, community, and exclusive access to certain products.