Birla Cellulose launches customer access portal ‘Birla Connect’ (#1682837)

Sustainable fibre business Birla Cellulose has launched ‘Birla Connect’ as a customer access portal to strengthen its commitment to customer centricity and digital transformation by mixing user-centric features with technology.

“Customer-first approach is deeply embedded in our Group’s Purpose,” said Birla Cellulose’s chief marketing officer ManMohan Singh in a press release on November 29. “We are here to enrich lives, to inspire trust, to be dynamic and responsible, and all of this begins with a single focus- our customers. Birla Connect is not just a tool, but a reflection of our commitment to making customer’s experience with us smarter, more efficient, and more personalised.”
 
The customer access portal is designed to offer one-stop solution for all customer interactions. With multiple language options, Birla Connect is geared towards a global audience.
 
Birla Connect can access their real-time account balances and transaction details and can utilise live GPS tracking to manage their deliveries. To promote swift and effective order resolutions, users can attach photos and videos of their orders and view their billing details, invoices, and credit and debit notes in one place.
 
“Birla Connect represents a milestone in our journey of customer-first innovation,” said Birla Cellulose’s global sales head Suraj Bahirwani. “This platform reflects our dedication to understanding and responding to our partners’ evolving needs, ensuring they experience seamless and delightful business interactions with us.”