Coyu opens first Delhi store in Ambience Mall (#1681810)

Lyskraft’s premium women’s fashion brand Coyu has inaugurated its first brick-and-mortar store in New Delhi. Located in the metro’s Ambience Mall in Vasant Kunj, the outlet retails a multi-brand selection of Indian and international apparel labels.

Coyu’s first address offers clothing for occasions ranging from the office to parties, the label announced in a press release. With Indian brands including Saaksha Kinni, Dash & Dot, and Linen Bloom and global labels including Karen Millen, DKNY, Salsa Jeans, Sister Jane, and Silvian Heach, the store aims to offer shoppers both convenience and personalisation.
 
The brand plans to expand with an omni-channel strategy and offer interactive online services. Along with 90 minute deliveries in select national capital region locations, Coyu also offers live video calls and stylist recommendations for online shoppers.
 
“There is a clear gap in the expectations and delivery of premium women’s fashion,” said Coyu’s co-founder and CEO Mohit Gupta in a press release. “With our wide selection of Indian D2C brands and renowned international brands while blending exclusive designs, premium quality, and innovative service experience, we believe we can transform how women shop premium wear in India.”
 
Coyu is backed by investors including Prosus Ventures, Peak XV, and Sofina. The brand’s name means ‘curated for you’ and ‘in collaboration with you’ and was co-founded by entrepreneurs Mohit Gupta and Mukesh Bansal.