La Mer launches in India with Tira, Sephora

La Mer, a skincare brand by The Estée Lauder Companies has officially launched in the Indian market with beauty retailers Tira and Sephora.

The brand’s full spectrum of skincare products will be exclusively available for purchase in India on Tira, Sephora’s online stores and select retail outlets.

The launch products will include eye concentrate, moisturizing soft creme, concentrate and treatment lotion.

Commenting on the launch, Rohan Vaziralli, general manager at Estée Lauder Companies India in a statement said, “We are thrilled to introduce La Mer to India, bringing our signature luxury and transformative skincare experience to discerning beauty lovers across the country. This launch represents a pivotal moment in our commitment to delivering world-class skincare solutions, blending unparalleled craftsmanship with the finest ingredients.”

“We look forward to sharing La Mer’s legacy of innovation and the iconic Miracle Broth with India’s sophisticated and growing community of skincare enthusiasts,” he added.

Founded by aerospace physicist Dr Max Huber, La Mer has been a star brand for parent company Estee Lauder particularly in the Asia-Pacific region.