Asics opens EBO in New Delhi’s Vasant Kunj with Shraddha Kapoor

Sportswear brand Asics has launched an exclusive brand outlet in New Delhi’s Vasant Kunj neighbourhood. Situated in the metro’s DLF Promenade mall, the store was inaugurated by Bollywood celebrity Shraddha Kapoor and caters to men, women, and children.

“A star-studded evening with Shraddha Kapoor at the grand opening of Asics India at DLF Promenade,” announced the shopping centre on Facebook, sharing a video of the new outlet. “The evening was packed with excitement, style, and smiles. Come see the collection everyone’s talking about and give your fitness game a stylish upgrade!”
 
Kapoor arrived wearing sporty attire by Asics and met with fans while launching the store. Inside the outlet, shoppers can browse a wide array of sportswear, athleisure, and casual wear in bright colours and comfort-driven styles.
 
Asics joins a wide array of Indian and international brands in the mall including The Loom, Le Marche, Tommy Hilfiger, Marks & Spencer, Tissot, Da Milano, Superdry, and Mango among others, according to its website. The mall is operated by DLF Group which counts malls across numerous Indian metros.
 
Asics has launched a number of stores with Shraddha Kapoor including its outlet in Lucknow in July. The global brand specialises in performance driven apparel, accessories, and sneakers.