Senco Gold names Kartik Aaryan as brand ambassador

Senco Gold & Diamonds, a leading jewellery retail chain has signed Bollywood actor Kartik Aaryan as the brand ambassador for its men’s jewellery brand ‘Aham’.

The actor will be seen endorsing the brand’s latest collection ‘Regalia’ that includes rings, bracelets, cufflinks, ear-studs, chains and pendants.

With this collaboration, Senco Gold aims to strengthen its presence in the men’s jewellery and accessories market in India.

Commenting on the association, Joita Sen, director at Senco Gold & Diamonds in a statement said, “We are happy to welcome Kartik Aaryan to the Senco family as the new face of our men’s brand Aham. As we see a rising trend in men for stylish jewellery, he is the perfect brand ambassador to be the style inspiration for men’s fashion.”

Kartik Aaryan added, “I am thrilled to partner with Senco Gold & Diamonds for their stunning Aham collection. Their commitment to quality and design is impressive and I am excited to showcase this exceptional collection and connect with more men who, like me, value style with a touch of individuality.”

As part of the partnership, Aaryan will be seen a series of promotional campaigns, including digital marketing initiatives, social media engagement, and fan meets. The brand has also partnered with the actor’s latest movie Bhool Bhulaiyaa 3 for in-film promotions.