The Souled Store onboards MoEngage to boost customer experience

Apparel and licensed pop-culture merchandise brand The Souled Store has onboarded insights-led customer engagement platform MoEngage to power automated customer journeys and improve customer experience.

“This partnership has been fruitful for us,” said The Souled Store’s chief of staff Bhaavya Gupta in a press release. “Our push campaigns have seen quite a bit of success in deliverability and click-through rates. We’ve also been able to expand the number of channels we engage with our customers through– from only push to WhatsApp and emails. The automation of multiple flows (i.e., customer journeys and campaigns) is the cherry on top. Needless to say, we’ve scaled our engagement initiatives seamlessly with MoEngage.”
 
The Souled Store previously used a CRM platform to drive its customer engagement initiatives but its expansion has necessitated a technology upgrade. MoEngage’s offering facilitates scalability and automation to help the brand attract new customers and retain them.
 
“We are thrilled to partner with The Souled Store, a prominent brand in India’s pop-culture merchandise landscape,” said MoEngage’s chief revenue officer Yash Reddy. “Their decision to pivot to MoEngage underscores the pressing need for scalable, automation-friendly platforms in today’s fast-growing retail ecosystem. This collaboration not only marks a significant milestone in our journey but also exemplifies how tailored, automated customer journeys can revolutionise brand-customer interactions. We are excited to see how the brand further explores our suite of features to further enhance customer experiences.”