Snitch launches 25th India store in Dehradun

Apparel brand Snitch has reached the 25 store milestone with the launch of its exclusive brand outlet in Dehradun, eight months after launching its first store in Bengaluru. Located on the city’s Rajpur Road, the new Snitch store measures 3,200 square feet.

“Opening our 25th store in such a short span is a remarkable milestone for us,” said Snitch’s founder Siddharth Dungarwal in a press release on September 26. “This journey is not just about scaling our physical presence but about establishing Snitch as a dominant force in men’s fashion. We’ve always envisioned reaching every corner of the country, staying close to our customers, and delivering the trendiest, high-quality clothing at unmatched value.”
 
The new store targets Gen Z men with a bright interior, streetwear inspired garments, and a monochrome colour scheme. The brand launched in 2020 as a direct to customer label and today counts stores in locations including Mumbai, Pune, Ahmedabad, and Gandhinagar among others. Snitch plans to continue to expand its brick-and-mortar footprint in India in the remainder of the 2025 financial year and its broader expansion plan includes launching offline in emerging markets such as Delhi, Madhya Pradesh, Bhubaneswar (Odisha), and Rajasthan.
 
“With the overwhelming support from our Gen Z audience, we’re driven to push boundaries, expanding into new markets and bringing Snitch closer to becoming a household name nationwide,” said Dungarwal. Snitch is approaching its targeted gross merchandise value of Rs 600 crore and expects to see its offline revenue account for about a third of its total.