Miniso launches new store in Pune, plans continued franchise expansion

Accessories, home, and lifestyle brand Miniso has launched a brick-and-mortar store in Pune. Located in the city’s Deccan Mall, the outlet retails a wide range of products for the whole family, including its recently expanded character goods range.

“Exciting news, Miniso has arrived in Pune, Maharashtra,” announced Miniso on its Facebook page dedicated to the Indian market. The store is located at plot number 3, 99 at Deccan Mall, situated on Pune’s JM Road.
 
The store retails goods in categories including personal care, beauty, fragrance, electronics, fashion accessories, hosiery, children’s toys, and home décor among others. With a bright interior and focus on youthful products, the store highlights Miniso’s licensed character goods range.
 
Miniso plans to continue to open outlets across India to reach shoppers in new locations. The business is focusing on franchise partnerships for its current round of expansion to enable it to launch new outlets with minimal investment from the business itself.

“Are you ready to be a part of the Miniso family? Now is your chance to own your very own Miniso franchise store,” announced the brand on its India Facebook page. “Connect with us for this incredible opportunity.”