Timex launches limited edition watch collection with Jacquie Aiche in India

Watch business Times India has launched a collaborative collection of timepieces with jewellery designer Jacquie Aiche on its direct to customer website. The joint ‘Golden Eye Collection’ debuted as part of the US-based business’ 170th anniversary celebrations.

“We are excited to bring the Timex x Jacquie Aiche Golden Eye Collection,” said Timex India’s managing director Deepak Chhabra in a press release. “This limited-edition Timex is designed for those who indulge in statement timepieces and jewellery. Together, we’ve created a collection that transcends the ordinary. With our initiative of exploring collaborations, we combine the world of timekeeping with exquisite craftsmanship opening a world of endless possibilities for our consumers. The Timex x Jacquie Aiche collection combines the meticulous detail of a watch movement and the captivating sparkle of a celestial-inspired design.”
 
The collection is inspired by the cosmos and highlights Jacquie Aiche’s signature ‘tribe eye’ design with ‘Red Agate’ and ‘Purple Jade’ variants available. The collection is priced from Rs 29,995 and each watch features a mineral glass lens, stainless steel case and bracelet, quartz movement, and deployment clasp closure.
 
“In designing this collection, I was deeply inspired by the beauty found in the cosmos,” said jewellery designer Jacquie Aiche. “The bright colours of red agate and purple jade carry a vibrancy that catches the eye and brightens the spirit. When you add an energy like that to your stack, every hour feels golden.”