Wow Skin Science, a beauty and wellness brand has expanded its portfolio with its entry into the cosmetics segment with the launch of its new brand ‘Color Cupid’.
The brand specially curated for Gen-Z, millennial audiences has been launched with nearly 40 products across face, eyes, and lips categories.
The product range includes kajal, eyeliner, lipsticks, lip balm, foundation, primer, creams among others.
Commenting on the launch, Manish Chowdhary, co-founder of Wow Skin Science in a statement said, “With this launch, we aim to revolutionize the beauty industry by bridging the gap between your inner world and outer expression, helping you find the look that reflects who you are, without seeking validation or judgment.”
“Our goal is to offer innovative, user-friendly products that enhance your natural beauty while simplifying your makeup routine. I believe Color Cupid supports and champions the individuality of our consumers, encouraging them to embrace their beauty stories with confidence and joy,” he added.
Color Cupid’s products will be available both online, through platforms such as Amazon India and offline, spanning over 300 beauty advisor-led stores and more than 1000 makeup stores.
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