Chosen raises $1.2 million to boost supply chain and grow headcount

Skincare brand Chosen has raised $1.2 million in a seed funding round following a recent equity free grant of $100,000 from Peak XV Partners. With new investments from family and friends, the business plans to boost its supply chain and grow its headcount.

“Our next step is to explore partnerships with business to business sectors such as hospitality, health, travel, and leisure to expand our distribution channels,” said Chosen’s founder Renita Rajan, ET Retail reported. “Our goal is to secure pre-series funding of $10 million to $20 million later this year.”
 
The business plans to recruit more employees to help drive growth. Chosen currently counts 130 employees and aims to grow its team, fuelled by its new capital. The business is confident that it can scale swiftly and double its size during the 2025 financial year, ET Bureau reported.
 
Chosen also plans to continue to expand its product selection to provide a comprehensive skincare solution. With a current collection of 34 product SKUs, the brand plans to add an additional 12 to its portfolio in the coming year and a half.
 
Chosen is based in Chennai, according to its website. The brand retails its full product selection from its direct to customer e-commerce store with both skincare products and tools available.