Zoya expands presence with first store in Pune

Luxury jewellery brand Zoya from the House of Tata has expanded its retail presence with the launch of its flagship boutique in the city of Pune.

The store located on ITI Road in Aundh spread across an area of 2,500 square foot will house the latest collections from the brand.

Commenting on the launch, Ajoy Chawla, CEO of Titan’s jewellery division in a statement said, “Zoya is truly the crown jewel of Tata’s, bringing to life the rich tapestry of Indian craftsmanship through meaningful, wearable art. Zoya, which means ‘alive,’ embodies our belief that every woman is on a heroine’s journey. It is in those moments when she reconnects with her true self that she feels most alive.”

“We are delighted to open our first boutique in Pune, a celebration of Zoya’s distinctive design language, showcased through our patented stone cuts and innovative settings,” he added.

Titan Ltd expects to see a compound annual growth rate of 50 percent for Zoya this financial year. It plans to increase its India brick-and-mortar store count to 15 from the current 11 this calendar year.