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Saturday, May 18, 2024

Womenswear brand Jigya M launches maiden homeware line, holds first international showcase

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Women’s occasion wear brand Jigya M has expanded its product offering and launched a homeware line, inspired by the eponymous designer’s extensive travels and interest in Indian antiques. 

Homeware by Jigya M – Jigya M- Facebook

“Celebrating the years that I have dedicated to my career with the travel I did, the places I visited, the people I met and all the different forms of art that I have learnt and collected all these years,” announced Jigya M on Facebook. “Indeed I have been collecting so many artefact’s [sic] which are unique in itself and henceforth bringing them to the masses. An ode to Indian Art and trying to bring a different world of mine that I love to be in, presenting Jigya M Home.”
 
The homeware line is a mix of artefacts and decorations which hark back to Indian homes of old. The line is available in Jigya M’s stores. 

The brand also held its first ever international showcase during the recent edition of London Fashion Week in the UK, Vogue India reported. The runway show presented an array of traditional designs with glittering details and heritage motifs. 
 
Jigya M retails from its brick-and-mortar stores in Anand and Mumbai, according to its website. The label specialises in the traditional wear of Gujarat and has an opulent, classic aesthetic. 

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