Wipro’s Yardley London expands shower-based personal care offering

Wipro’s fragrance and personal wash brand Yardley London has expanded its shower-based personal care offering and launched a new product line featuring natural floral oils. The product range has launched across South India in stores in Karnataka, Tamil Nadu, Andhra Pradesh, and Telangana as well as online. 

“We are delighted to launch the latest additions to the Yardley family, namely the new Yardley Shower Gels and Clear Gel Bars,” said Yardley India and Thailand’s senior vice president and business head Manish Vyas in a press release. “As a brand that values excellence, we are committed to providing our consumers with premium solutions, and our latest range is no exception. It has been infused with natural floral oils, ensuring the bathing experience is both indulgent and refreshing. This expansion is a testament to our dedication to enhance our brand offerings and to address the evolving needs of our consumers.”
 
Designed to create a spa-like feel, Yardley London’s new product line features shower gels and clear gel bars. Fragrances include peony and ylang ylang and iris and violet among others and the line is priced from Rs 95. 

Wipro Consumer Care and Lighting operates as part of Wipro Enterprises and reached the Rs 10,000 crore milestone in the 2023 financial year. Headquartered in Bengaluru, Wipro Consumer Care and Lighting’s product portfolio includes personal wash products, toiletries, facial care products, home care products, and electrical wire devices among others.