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Virgio partners with Broadway for offline debut in New Delhi

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September 23, 2024

Sustainable fashion brand Virgio has partnered with multi-brand retail outlet Broadway to make its brick-and-mortar retail debut in New Delhi. Virgio has launched a segment in its newly opened Broadway store in Ambience Mall, Vasant Kunj.

Virgio’s portfolio includes a 100% cottin denim range – Virgio_in- Facebook

“At Virgio, our mission has always been to make sustainable fashion more accessible,” said Virgio’s founder and CEO Amar Nagaram in a press release. “Now, with Broadway, we’re taking that mission offline, bringing our globally inspired, eco-conscious collections to life in a vibrant, experiential space. This partnership allows our customers to explore Virgio’s latest collections and innovations from upcycled pieces to QR-coded garments that disclose environmental impact data, in person.”
 
Shoppers at Broadway can now browse Virgio’s selection of men’s and women’s apparel made from eco-friendly materials as well as tech-enhanced and upcycled garments. Broadway is designed to function as an experience centre and, along with a range of fashion and beauty brands, also houses creator studios, sampling stations, and consultation rooms.
 
“At Broadway, we believe in promoting eco-conscious, homegrown brands that align with our vision of a more sustainable future,” said Broadway’s co-founder Vivek Biyani. “Our collaboration with Virgio allows us to create a retail experience where consumers can not only look and feel the products but also interact with the brand on a deeper level. By offering immersive shopping experiences, we aim to bring innovative D2C brands like Virgio to the forefront, giving customers the opportunity to engage with sustainable fashion in a meaningful way.”

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