VIP Clothing Ltd partners with Kerala Blasters FC

VIP Clothing Ltd has partnered with Indian Super League’s Kerala Blasters Football Club, as their associate sponsor for the season.

With this partnership, the brand aims to enhance its visibility especially among the millennials and Gen-Zs.

VIP Clothing had recently entered into athleisure clothing with the launch of ‘Rivolta’ and expects this partnership to widen its reach across the country.

Commenting on the partnership, Kapil Pathare, director of VIP Clothing Ltd in a statement said, “The ISL has created a buzz among the people of India, with excited eyes glued to the screen for every match. It is a matter of pride for us to be an associate to this team of young talent. I am surely excited to see how the season pans out. I hope our audiences are too.”

VIP Clothing’s offers a range of apparel for men and women that include t-shirts, shorts, joggers among others. Its products are available on online marketplaces and retail stores across India.