Uniqlo launches campaign with Katrina Kaif

Global apparel retailer Uniqlo from Fast Retailing Co Ltd has launched its spring/summer 2024 campaign for the Indian market titled ‘Summers are for Linen’ with actor Katrina Kaif.

The actor will be seen endorsing the brand’s linen collection that includes shirts, cotton tapered pants, jumpsuits and more.

Commenting on the campaign, Katrina Kaif in a statement said, “During hot summers, breathable and lightweight fabrics are a necessity. Uniqlo’s linen is fantastic at keeping me both comfortable and cool through the day. I also love that this collection is so versatile and offers timeless style for anywhere – whether I’m at work or enjoying my day at home.”

Nidhi Rastogi, marketing director at Uniqlo India added, “We are excited to welcome the season with the launch of our ‘Summers are for Linen’ campaign, featuring our brand endorser, Katrina Kaif. We are positive that the versatility of the linen collection, celebrated with Katrina’s timeless charm and elegance, will resonate with our customers.”

The campaign will be launched across all media channels, including print, digital, outdoor advertising, and in-store promotional material.