U.S. Polo Assn. rolls out new store identity in Bengaluru’s Orion Mall

Casualwear brand U.S. Polo Assn. has rolled out its new store identity in Bengaluru’s Orion Mall. Measuring 1,800 square metres, the refreshed outlet is designed to boost the in-store shopping experience.

“Orion Mall is one of Bangalore’s most dynamic retail hubs, and the ideal location to introduce our new generation store identity in the city,” said U.S. Polo Assn. India’s chief executive officer Amitabh Suri in a press release. “This launch reinforces our commitment to enhancing customer experience and expanding our presence across key urban centres. The store’s refreshed design and latest AW’25 collection together offer a contemporary yet authentic expression of the U.S. Polo Assn. lifestyle- one that continues to tell ‘The Greatest Story of Sport & Fashion.”
 
The newly renovated store is the label’s first iteration of its ‘new-gen retail identity’ in the Bengaluru metro area. Highlighting the brand’s ties to the sport of polo, the outlet retails a range of men’s apparel and footwear with an immersive brand experience designed to mix modern and heritage elements.

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA). The label’s autumn/ winter 2025 collection will launch in its Orion Mall outlet and mix Americana and Varsity-inspired pieces with its core denim and polo shirt lines.