Tira expands presence with store in Chandigarh

Reliance Retail’s beauty retailer Tira has strengthened its retail presence in north India with the opening of its first store in Chandigarh.

The new store is located at Elante Mall was launched with a bike rally that saw participation by bikers and beauty influencers from the city.

The store houses a curated mix of prestigious global names and homegrown Indian beauty brands, offering a diverse assortment across makeup, skincare, haircare, wellness, and fragrance categories.

Additionally, the store offers services like fragrance finder, smart mirrors with AR try-on, and sample vending machines that dispense complimentary beauty products.

“Following successful launches in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, and Pune, the Chandigarh store represents Tira’s continued commitment to offering a best-in-class beauty retail experience. With this launch, Tira brings its tech-powered, immersive shopping environment to beauty lovers in Punjab and beyond,” Tira spokesperson said in a statement.

Launched as an e-commerce platform in February 2023, Tira opened its first flagship store at Jio World Drive in Mumbai. The platform now operates stores across India.