Pharmaceutical business Rivpra Formulation has entered the Indian direct to customer market and launched ‘Oteria’ as a skincare brand for men and women which focuses on the body’s circadian rhythm.
“Your skincare routine isn’t just a chore; it’s a symphony,” announced Oteria on its new Facebook page. “And each of our products is like a note in a melody, playing harmoniously on your skin. That’s Oteria! So, get ready to dance to the beat of Circadian Rhythm and let’s play to skin together!”
Oteria has launched with its own e-commerce store which stocks its first 19 products, all designed to be used at specific times in the day. These include skin mists, shower gels, and face creams.
“For Oteria, our primary focus is to connect directly with consumers by bringing our products to their doorsteps by partnering with the e-commerce and quick-commerce platforms whilst educating them about the importance of understanding one’s rhythm, for the holistic benefits of their skin,” said Rivpra Formulation Private Limited’s director Vibhor Rastogi, India Retailing reported.
The brand plans to continue to expand its product range and launch an additional 30 products by the year 2026 to offer a comprehensive personal care solution. Currently available on multi-brand e-commerce platforms including Amazon India and Flipkart, Oteria also plans to launch with retailers including Tira and Nykaa among others.
Copyright © 2024 FashionNetwork.com All rights reserved.
