Playr extends partnership with Chennai Super Kings

Playr has extended its global merchandise partnership with Indian Preimer League team Chennai Super Kings (CSK) for the 2024 season.

As part of the deal, Playr will create a diverse range of CSK merchandise including apparel, sports equipment, and accessories.

Commenting on the partnership, Ravi Kukreja, co-founder of Playr in a statement said, “We are thrilled to renew our collaboration with CSK. CSK boasts a massive and loyal fanbase, and through this partnership, we acknowledge and respect every CSK fan. We at Playr are working diligently towards catering to all CSK fans both domestic and international.”

Kasi Viswanathan, CEO of Chennai Super Kings added, “We are delighted to have signed up Playr as our global official merchandise partner. We are confident that with Playr we can provide our legion of fans exciting and quality CSK merchandise that they can proudly sport.”

Founded in 2021, Playr currently retails in over 350 stores globally along with its dedicated e-commerce store and multi-brand online stores.