Newme partners with Sanjana Sanghi for first digital campaign

Fashion tech business Newme has partnered with actress Sanjana Sanghi to launch its first digital campaign across India and Southeast Asia. The new campaign is designed to engage Gen Z girls and promote its trend-driven online offering. 

“The ‘#NewMeEveryday’ campaign encapsulates our belief in the power of transformation and adaptability,” said Newme’s CEO and co-founder Sumit Jasoria in a press release. “With our new collection of designs and styles every week, we want to offer our consumers a chance to reinvent and be new versions of themselves every day. In the past one year, we have received overwhelming support from our customers organically. With Sanjana onboard for this campaign, we look to broaden our consumer base by driving awareness about our offerings. She embodies the spirit of the modern woman who seeks constant renewal and expression through fashion. Her vibrant personality and keen fashion sense resonates perfectly with our brand as well as our customers.”
 
The campaign includes a promotional video which highlights the business’ frequent design drops and also has an offline element. The campaign was conceptualised by Estoot and has launched across the brand’s social media channels.

“Being a young woman, I hold the art of self-expression through fashion,” said Sanghi about her new role. “Newme takes this empowerment to heart and mirrors my own journey beautifully. Memories of college days rush in – the endless searches for that budget-friendly, perfect outfit for each event, outing and going for my auditions. Partnering with Newme feels like a gift to my younger self, a chance to inspire fellow fashion enthusiasts like teenage Sanjana. Together, we’re embarking on a journey to offer a wide array of affordable, stylish choices that cater to every taste and budget.”
 
Sumit Jasoria, Vinod Naik, Shivam Tripathi, and Himanshu Chaudhary launched Newme in 2022 and the business is targeting a customer base of over 500 million Gen Z shoppers in India and Southeast Asia. Newme aims to offer shoppers fashion forward clothing at affordable prices with new designs out every week.