Myntra promotes swift deliveries with M-Now campaign in Bengaluru

Flipkart’s fashion arm Myntra has launched a new campaign to promote its 30 minute delivery service M-Now in Bengaluru as the business embraces the swiftly growing quick commerce market. 

Myntra dressed its M-Now delivery riders in trend driven ensembles to turn the streets of Bengaluru into a fashion show, X (formerly Twitter) users reported. The business’ new marketing campaign emphasised how shoppers in select areas of Bengaluru can get the latest designs within minutes and managed to cause a media stir as the metro’s residents took videos of the street wear clad drivers. 

“The launch of M-now has pushed the boundaries of innovation and we got to experience it firsthand at our office,” announced Life at Myntra on Facebook. “From the announcement of the launch at the start of the employee townhall to getting their orders delivered before it even got over, Myntraites were surprised to witness the speed of M-now. To everyone at Myntra who made M-now possible: take a bow. You’ve helped us raise the bar in the fashion, beauty and lifestyle space in India, and this is only the beginning!”

Myntra launched M-Now in December 2024 and the service currently covers Bengaluru. The business plans to continue to expand its M-Now coverage into new locations to reach more shoppers. The business also plans to increase the amount of products available for swift delivery on M-Now. Shoppers can currently browse from around 10,000 styles on the service but Myntra plans to expand this to approximately one lakh styles in the coming three to four months. 

Myntra launched M-Now to tap into the rising demand for quick commerce in India. As quick commerce specialist businesses such as Zepto and Blinkit begin selling fashion and beauty products, Myntra is keen to capitalise on this rising consumer demand with its own service.