My Pahadi Dukan, a direct-to-consumer health and wellness brand has raised an undisclosed amount in pre-seed funding round from Inflection Point Ventures (IPV).
The company will utilise the funds to fuel its expansion, strengthen operations, enhance technology capabilities and marketing.
Commenting on the investment, Mitesh Shah, founder CEO of IPV in a statement said, “Consumers today are seeking authenticity, sustainability, and wellness-driven products, and My Pahadi Dukan is at the forefront of this shift. Their deep-rooted sourcing model and commitment to sustainability align perfectly with IPV’s investment philosophy.”
Himanshu Dua, CEO of My Pahadi Dukan added, “At My Pahadi Dukan, we are committed to bringing the finest authentic Himalayan wellness products to households across India and the world. Our mission to introduce the richness of the Himalayas has been significantly strengthened by IPV’s unwavering support.”
My Pahadi Dukan claims to have a robust sourcing and distribution network spanning nine Himalayan states and Bhutan. Till date, it has fulfilled over 16,000 orders and ships to more than 29 countries worldwide.
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