Madame launches winter campaign with Tara Sutaria

Womenswear brand Madame has launched a new campaign for the winter season with Bollywood celebrity and brand ambassador Tara Sutaria. The campaign harnesses Sutaria’s whimsical style and is designed to help the brand connect with young shoppers across India. 

“Winter is not just a season; it’s a canvas for fashion enthusiasts to paint their style,” said Madame’s marketing head Sumedha Jain in a press release. “#Wintertime is an ode to this sentiment, where every piece tells a story of sophistication, confidence, and a touch of whimsy. We want our fashionistas to embrace the chill with bold choices that not only keep them warm but also make a statement.”
 
Sutaria showcases Madame’s outerwear in the new collection, styled with a range of warm accessories. The actress has starred in several promotional initiatives with Madame since being named as its brand ambassador in 2021. 

Madame is owned by fashion conglomerate the Jain Amar Group and counts 500 retail touch points across India including 150 exclusive brand outlets, large format stores, and stores in other retail outlets. The brand also retails from its direct to customer e-commerce store and has a presence on a number of multi-brand e-commerce platforms.