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Sunday, May 19, 2024

Les Petits launches new festive wear line for in-house brand Rang

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Multi-brand luxury children’s wear retailer Les Petits has launched a new boys’ and girls’ festive wear line for its in-house brand Rang. The ethnic wear line has launched exclusively across Les Petits’ four stores in Mumbai, New Delhi, and Hyderabad and its e-commerce store. 

Screenshot of Rang’s new line on Les Petits’ e-commerce store – Les Petits

“The festive collection for the year has been consciously curated to flawlessly create a mesmerising look for the children,” said Les Petits’ president Swati Saraf in a press releasee. “It not only stirs excitement in the kids but, it helps them dazzle in the realm of elegance offered by the brand. In our entire pursuit to give the best fashion to kids, which echoes opulence with each pattern, style, and design, we pay a lot of attention to the comfort of the children.”
 
The line has a vibrant colour palette of greens, reds, pale pinks, and ivories and uses traditional craft techniques including patola, paisley, and batik print. Notable looks in the collection include a floaty ‘Butterfly Lehenga’ for girls and floral embroidered waistcoats for boys. 

The collection is made from textiles including Chanderi silk, velvet, satin, cotton, and chiffon. “We focus on creating a statement with the help of breathable fabrics made of lightweight and soft materials to ensure that the attire does not get in the way of kid’s fun and recreation,” said Saraf. 
 

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