Denim and casual wear brand KillerJeans plans to open a new 1 lakh square foot warehouse to fuel its continued retail expansion. The brand is also harnessing technology to boost its operations in partnership with Logic ERP.
By launching a new, large-scale warehouse, Killer Jeans will expand its production capacity to fuel future growth, India Retailing reported. The brand is also focusing on streamlining its operations through technology to maintain its double-digit growth. As part of its technology amelioration initiative, Killer Jeans has rolled out business intelligence tools to boost operational efficiency. By partnering with Logic ERP, Killer Jeans aims to automate its sales process and streamline its supply chain and operations.
The business now uses an Automatic Auto Replenishment tool to optimise inventory replenishment which is in turn designed to ameliorate the customer experience. By implementing this technology, Killer Jeans has achieved six inventory rotations per year, according to its brand head Lakhbir Singh, India Retailing reported.
Killer Jeans also recently launched its autumn/ winter 2024 collection for men and women, the brand announced on Facebook. The adventure themed line features durable denim, casual button-downs, graphic t-shirts, and a range of outerwear.
Entrepreneur Kewal Kiran launched Killer Jeans in 1989 and the label is the flagship brand of Kewal Kiran Clothing Limited, also know as KKCL. The business began as a denim retailer and today KKCL is a multi-brand manufacturer with labels including Easies, K-Lounge, and Lawman among others, according to its website.
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