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Tuesday, May 21, 2024

Kay Beauty expands product portfolio with launch of eyeshadow palettes

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Kay Beauty, a beauty brand co-founded by actor Katrina Kaif and Nykaa has diversified its product portfolio with the launch of new multi-texture eyeshadow palettes.

Kay Beauty expands product portfolio with launch of eyeshadow palettes – Kay Beauty

The palettes have been launched in three variants mainly targeted at the ongoing wedding season with the brand claiming them to be infused with squalene and vitamin E.

Commenting on the launch, Katrina Kaif in a statement said, “As an artist, I truly believe eyes are a gateway to several expressions and the new launch will only amplify that. Keeping that in mind, we have introduced exquisite new eyeshadows where each palette tells a unique story with the perfect mix of textures. Right in time for the wedding season, these palettes are meticulously crafted to reflect our commitment to self-expression that shines through every pigment, inviting everyone to embrace the magic of their unique beauty.”

Vishal Gupta, executive vice president at Nykaa Brands added, “Kay Beauty’s latest launch is a culmination of our dedication to beauty, elegance, and the celebration of special moments. We look forward to being a part of your cherished moments, enhancing the radiance and splendour of weddings with the introduction of these meticulously designed eyeshadow palettes.”

The palettes priced at Rs 1,799 ($23) will be available on the Nykaa website/ app, Nykaa stores and select beauty retail stores across the country.

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