Jaipur Jewels expands Pirohee heirloom rework service

Fine jewellery business Jaipur Jewels Global Limited has opened up its ‘Pirohee’ jewellery stringing service to new customers. The service takes customers’ heirloom jewellery and restrings it with a mix of modern decorative elements to promote the endurance of heirlooms and sustainability.

“Pirohee is the art of stringing, a traditional craft passed down through generations,” said Jaipur Jewels’ managing director Vineet Naheta in a press release. “Skilled artisans, alongside our in-house designers at Jaipur Jewels, meticulously weave intricate patterns using precious and semi-precious beads and pearls. This technique enhances the beauty and wearability of jewellery pieces. Pirohee is an ongoing service at Jaipur Jewels. While we have been providing this service to our long-standing clients, we are now extending it to new and existing clients alike.”
 
The Pirohee service is designed to give customers’ old and inherited jewellery pieces new life and mix traditional and modern aesthetics. The service can be availed by visiting Jaipur Jewels’ store in Mumbai or via a virtual service which includes in depth video calls and jewellery pickup in most Indian cities.
 
“Preserving the sentimental value while infusing your heirloom with contemporary elegance, we at Jaipur Jewels are here to revive your memories with the art of Pirohee,” said Jaipur Jewels Global Limited’s managing director Amit Naheta. “Our focus is on pieces crafted with precious and semi-precious stones set in metals such as gold or silver. We welcome everyone to explore this unique and versatile technique at Jaipur Jewels.”