E-commerce giant Flipkart aims to onboard sellers from across India and has launched a new advertising campaign. The business’ new film titled ‘Kuch Khaas Kamao’ is designed to target sellers in Tier 2 and 3 locations.
Walmart-owned Flipkart is promoting its e-commerce platform to sellers as a springboard for online growth, the business announced in a press release on July 19. The campaign aims to engage micro, small, and medium enterprises and has launched on Flipkart Seller Hub’s YouTube channel as well as social media platforms including Linkedin and Facebook.
“As a homegrown e-commerce marketplace, we are driven by an unwavering commitment to empowering sellers nationwide through innovative initiatives and solutions,” said Flipkart’s vice president and marketplace head Rakesh Krishnan in a press release. “In this era of digital commerce, our focus lies in nurturing MSMEs from Tier 2 and Tier 3 cities through digital training and implementing seller-first policies that enable them to unlock their growth potential and expand their businesses.”
The advert tells the story if a seller who uses Flipkart’s seller tools to build their ideal lifestyle while also earning money. The campaign is part of Flipkart’s wider goal of bringing more MSMEs online and into India’s digital economy.
“The campaign ‘Kuch Khaas Kamao’ showcases the sellers who partnered with Flipkart to achieve qualitative merits such as time beyond the financial gains,” said Krishnan. “Through consistent support, we have enabled business owners to unlock their true potential, and drive business excellence while safeguarding the harmony between work and personal life. Flipkart is paving the way for a new era where success encompasses financial achievements and the priceless treasure of work-life balance.”
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