Fire Boltt launches campaign with MS Dhoni, MC Stan

Lifestyle and smartwatch brand Fire Boltt has launched a new campaign #GaleTohMil featuring cricketer MS Dhoni and Indian rapper MC Stan.

With this campaign, the brand aims to connect with audiences of different demographics promoting its newly launched smartwatch ‘Wristphone’ and expects the popularity of the duo to drive sales of its new product.

Commenting on the campaign, Arnav Kishore, CEO founder of Fire Boltt in a statement said, “We are proud to introduce our first-ever Wristphone through this entertaining and engaging ad film featuring two iconic personalities, MS Dhoni, and MC Stan. This product is a game-changer in the wearable tech space, and we believe that the film will effectively communicate its unique features to our audience.”

The campaign will be promoted extensively across various social media platforms and OTT channels, ensuring widespread visibility.

Fire Boltt is an Indian company with a strong presence in the smartwatches segment. The brand claims to be among the top 4 best-selling smartwatch brands globally.