Ellementry secures funding from She Capital

Ellementry, a homeware and gifting brand has secured an undisclosed amount in its latest funding round led by venture capital firm She Capital.

The company will utilise the funds to fuel its domestic and international expansion along with diversification of product portfolio.

With this funding, Ellementry aims to double its customer base in the next 12 months from the current 250,000. It is also planning to launch new products in the textile and home decor sectors.

Commenting on the funding, Ayush Baid, founder CEO of Ellementry in a statement said, “We are looking forward to this association and what it brings with it. Innovating and creating handcrafted homeware and gifting solutions for people to experience and appreciate. We can’t wait for more people to experience all that Ellementry has in store.”

Anisha Singh, partner at She Capital added, “Ellementry’s dedication to design, functionality, and ethical practices aligns perfectly with the growing demand for conscious consumerism, particularly among women. We are confident that ellementry will become the leading destination for those seeking to create beautiful and sustainable homes.”

Founded in 2018 by Ayush Baid and Riddhima Khandelwal, Ellementry retails handcrafted products through both online, offline channels with market footprint across 12 countries, including the USA, Europe, and the Middle East.