Denver partners with Shah Rukh Khan for new campaign

Men’s deodorant brand Denver has partnered with Bollywood celebrity Shah Rukh Khan for its new advertising campaign. Through its narrative, the promotional video is designed to promote humility and respect as values present in Khan, its customers, and its men’s products.

“As a brand committed to enhancing lives through fragrance, we believe in the power of success intertwined with humility,” said Hamilton Sciences Private Limited’s CEO and managing director Saurabh Gupta in a press release. “With this campaign, we aim to spark conversations that remind individuals that true success is marked by kindness, and empathy. Shah Rukh Khan, who is the epitome of success and modesty, is the right fit to deliver our brand message. Like our fragrances, success is not about showing off but about embracing everyone with grace.”
 
The brand is keen to present Khan as a symbol of humility and empathy to encourage viewers to value these qualities in themselves and to let their aura (scent) speak for them. “Insaan chota ya bada apni soch se hota hai (a person’s thinking decides their place in society), success should not go to your head,” says Shah Rukh Khan in the promotional film.
 
Shah Rukh Khan has worked with Denver as a brand ambassador for approximately seven years and has helped the business establish a pan-India customer base. Denver plans to expand its product range over the coming few years in order to become an all-encompassing men’s grooming brand.